January 8, 2008

Trek to Wisconsin

So here we are - the Women Who Ride - much more bundled up than our last trip to Trek in Wisconsin. I flew to Trek, via Denver and Atlanta, to spend a few days with the other Women Who Ride, all the Trek salespeople, and the Trek Fit For Women Demo Tour Team (who rock by the way).

It was a whirlwind, to say the least. We got to meet all the salespeople and explain to them our role as ambassadors in helping get more women riding and creating a great, women cycling community. It was cool to sit down with the reps from this region and find out about what events would be coming up this year that we could attend. How often do you get to tell the world -"Hey, I might be coming to a store or event near you!" ? Stay tuned as I figure out where you might find me this Spring and Summer. I hope to get out and meet a lot of you.

I also got to work with Chris Garrison, who will be the Fit For Women Demo girl working the northeast this year. Chris is really laid back with tons of knowledge and will be towing around the Fit for Women Demo trailer filled with tons of Trek bikes for you to come test.

To me, one of the most rewarding parts of the trip was meeting with the clothing product managers and talking about new designs and ideas and giving them feedback on what real women want. Given how many men work at Trek, we became a nice woman focus group for feedback. I walked away (okay, hobbled) from that discussion feeling like we made a really positive impact and influenced the direction some women specific cycling apparel may go for Trek. (I think that perhaps they were shocked to find that most women think the "shelf bra" in tanks are fairly useless for most of the general population. Do you agree?)

I would love to hear your feedback on anything related to cycling, clothing designs, or things you want to see in the future, no matter how big or small - trust me - Trek is really listening to our feedback.

Trek to Wisconsin

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