May 3, 2010 Posted by Roxy

A year in the life...

It was a year little over a year ago that the five of us met for the first time in a hotel in Madison, Wisconsin. Five random women, brought together by one common bond: we love to ride our bikes. And so we were to be the poster girls for TREK Bicycles Women Who Ride. What an honor and what an opportunity. All kinds of new bikes and gear were thrown at us. It was a lottery ticket that had all the numbers. We hit the bike jackpot, in our minds. 

So, what has been my take away from this experience, this lucky duck label? Well, I've seen first hand how TREK wants people, all people, to ride bikes, not just the ladies. No matter which one or for what reason. The goal is to get the masses on a bike and onto living a better, healthier life. But they really do support women. Flat out. When we went to the TREK headquarters, we met at least a dozen female employees, and most were in decision making roles. Very inspiring! And just the vibe around there was infectious. It seemed like a happy place.

On the home-front, this experience has been pretty cool, to say the least. My boss wrote an article about it and published it in a local women's magazine. I received a lot of feedback and support from the bike community, which felt great. I guess just knowing what I was doing on a bike could be influencing another to do the same was empowering. It gave me another new reason to ride.

Also, over the past year, I've been able to read about the amazing adventures the other women have done on their bikes which has reminded me to always reach beyond what I think I'm capable of doing. I was on the edge of my seat while reading about Rebecca's next stop on her ride across the US. Caitlin always had some interesting bike ride story. If she wasn't commuting, she was touring or taking part in some grand bike event. Mary, sixty-ish years young, was hopping around the US and abroad, with ceaseless energy that I can only hope to have in twenty years. And my favorite story has been witnessing Amy, a timid bike enthusiast, become a full on hard core racer after receiving her new TREK Madone and then soon after being asked to join a racing team. It gave her wings and a new, improved self image. I believe she can do anything she sets her mind to and surely she has inspired other ladies to try and take flight just like she did.She is really the success story of the WWR program. 

In closing, I'd like to thank TREK for choosing me as one of the Women Who Ride. It has been an honor and a privilege to represent all the ladies out there that swing a leg over every day. The bike is a magical instrument. It is an empowering tool. It brings us good health and is capable of taking us places where we may not have normally gone. The bike took us five to Waterloo and will continue to take us wherever we dream to go.

Ride on, ladies. Ride on.

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These women shared their stories and captured our hearts, convincing us that they should represent Trek. Of course they ride for the love of it, but more importantly, they ride for opportunities cycling offers. Read about these opportunities. Their stories will put a smile on your face and inspire you to experience life by bike. They are Trek Women.
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